ABOUT
✱
ABOUT ✱
MEDIA FOR GOOD.
THE CLIENT
Who is the Client?In 2018, Kate and Tick Everett established Dolly's Dream following the tragic loss of their 14-year-old daughter, Dolly. Their mission is clear: change the culture of bullying through education and support for young people and families.
Your brief is to ensure their vital resources—like the 13 DOLLY Support Line and the Beacon Cyber Safety App—reach the audiences that need them most. You will be handed the data, the budget parameters, and the mentorship. What you do with it could change lives.
THE PRIZE
What is the Prize?Great strategy deserves a platform. Winning IGNITION '26 proves you have the empathy, analytical rigour, and agility to thrive in top-tier media. The winning teams in Sydney and Melbourne will skip the CV screening and psychometric testing, moving directly to a guaranteed offer for the 2027 WPP Media Graduate Program.
RULES OF ENGAGEMENT
The Team
1
Gather 3 to 4 undergraduate media, advertising, or communications students.
The Coalition
2
To ensure smooth Work-Integrated Learning (WIL) credit or extra-curricular tracking, all members must attend the same participating university.
The Commitment
3
You must be physically present for the Briefing, the Summit, and the Pitch at your local WPP Campus.