PROJECT
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ROADMAP
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PROJECT ✱ ROADMAP ✱
THE 6-WEEK SPRINT.
June 15th, 2026
Week One
THE BRIEFING | Monday, June 15
The reality check. Gather at WPP, receive the live brief directly from Dolly's Dream, and meet your industry mentors.
June 22nd, 2026
Week Two & Three
THE DISCOVERY | Remote
Dive into the "Data Sandbox." Analyse consumer behaviours, map your target audience, and build the foundation of your campaign.
Week 4 Pivot
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Week 4 Pivot ✱
July 6th, 2026
Week Four
THE SUMMIT | Monday, July 6
The landscape shifts. During this mandatory in-person session, a crisis parameter is introduced. You have 90 minutes to pivot your strategy, testing your agility and resilience in real-time.
July 13th, 2026
Week Five
THE BUILD | Remote
Finalise your channel architecture and build a compelling, professional-grade pitch deck. Submissions close Friday at 5:00 PM.
July 20th, 2026
Week Six
THE PITCH | Friday, July 24
Advocate for your idea. Present your final strategy to WPP Leadership and Dolly's Dream executives in Sydney and Melbourne.