IGNIT!ON
‘26
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YOUR STRATEGY
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THEIR FUTURE
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YOUR STRATEGY ✱ THEIR FUTURE ✱
Step out of the classroom and into the room where it happens. A 6-week media planning sprint tackling one of Australia's most critical social issues.
Registrations close May 29th
THE MISSIONMedia shapes culture. This is your chance to shape it for the better. IGNITION '26 challenges university students to build a comprehensive, national media strategy for Dolly’s Dream. You will design a campaign to combat youth bullying and cyber safety that is backed by real data with mentoring by WPP strategists.
THE PATHWAYAgencies aren't just looking for graduates; they are looking for leaders who understand impact. The teams that deliver the most resonant, effective strategies will bypass the standard recruitment funnel, securing guaranteed access to the 2027 WPP Media Graduate Program.
TWO CITIES
THREE PHYSICAL SUMMITS
Six weeks of intense Work-Integrated Learning (WIL)
or extra-curricular experience spanning June and July 2026
A Joint Initiative of
